Jurnal Dimensi Komunikasi

STRATEGI DOMPET DHUAFA DALAM MENGHIMPUN DANA 5 MILYAR TAHUN 2020

2022-07-18T03:47:19+00:00

The Communication Strategy of Dompet Dhuafa South Sumatra in Raising Funds of 5 Billion in 2020 focuses its research on the communication strategy process including communication strategy techniques for Dompet Dhuafa South Sumatra in Raising Funds of 5 Billion in 2020. This study uses a qualitative approach. Data or information is collected through interviews with informants. Data were analyzed through four stages, namely data collection, data condensation, data display to drawing conclusions or verification. The results of the study indicate that the South Sumatra Wallet Dhuafa Communication Strategy in Raising 5 Billion Funds in 2020 has been implemented well even though it is still experiencing various obstacles. Based on the Communication Strategy carried out by Dompet Dhuafa South Sumatra, it was right on target and the results of interviews with informants, researchers concluded that Dompet Dhuafa South Sumatra really understands that in disseminating zakat, they must see who will be socialized, how the message is socialized, what media is used in socialization and the effects. what to expect after socialization. Based on the communication strategy carried out by Dompet Dhuafa South Sumatra, it is in accordance with the theory put forward by Anwar Arifin (1984) that the best way to develop a communication strategy is by redundancy, canalizing, informative, persuasive, educative, coercive.

STRATEGI PROMOSI DALAM MENARIK MINAT MASYARAKAT UNTUK MEMASANG IKLAN PADA MEDIA ONLINE TRIBUN SUMSEL.COM

2022-07-18T03:47:05+00:00

Advertising Promotion Marketing practices carried out by ordinary people who actively use internet or online media, the main problem of this research is how the South Sumatra Tribune Daily Strategy Attracts Public Interest to Place Advertisements on online media, the purpose of this research is "to know the strategy of the Sumsel Tribune Daily said the number of advertisers' interest in the Sumsel Tribune.Based on data sources, namely primary data and secondary data. The information in this research is the advertisement manager of Tribun Sumsel Daily, advertising editors, advertisers, general readers and customers. This research uses marketing communication theory which according to Philip Khotler Mix 4P has four main elements in describing Advertising Marketing, namely, Product (Goods/Services), Price (Price), Place (Place), Promotion (Promotion). All data obtained, is the result of observation, analysis, observation and interviews conducted at the Sumsel Tribune on the course of advertising activities which will then be found that the policies carried out will be implemented properly. Aims to educate people to advertise and get used to reading. However, in its application, advertising has a special structure and mechanism in accordance with online media policies in general.

ANALISIS KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAAN CUSTOMER MR. DIY

2022-07-18T03:46:49+00:00

There are several forms of service quality applications that can be used as a reference in evaluating Service Quality Analysis in Increasing MR Customer Satisfaction. DIY is responsiveness (responsiveness), assurance and certainty (assurance), physical evidence (tangible), empathy (empathy), and reliability (reliability). This research was attempted to evaluate Service Quality Analysis in Increasing MR Customer Satisfaction. DIY. Information collection was attempted through observation, documentation, and interviews with several key informants related to research activities. The case formulation in this research is how to improve the quality of service to MR customers. DIY and how the influence of service quality on customer satisfaction at MR. DIY. This research methodology uses a qualitative approach, and has a descriptive character. Based on reviews, the results of this research show that the form of application quality of service "RATER" Parasuraman (2001: 32) is efficient, this is proven from the results of direct interviews with informants.

PERANAN DUTA BUDAYA DALAM MELESTARIKAN KEBUDAYAAN TRADISI NGOBENG PALEMBANG

2022-07-18T03:24:04+00:00

The reduced desire to carry out the ngobeng tradition, at least the community participates in preserving the ngobeng tradition. To increase public awareness that cultural preservation is also important, it is necessary to provide information and socialize to the public.The results of this study indicate that the role of cultural ambassadors is very important to help the role of the cultural office of the city of Palembang in preserving the Palembang ngobeng tradition, with the training that was carried out while serving to understand this tradition better and build a good image among the community.

STRATEGI KOMUNIKASI KEPALA DESA DALAM MENINGKATKAN CITRA ORGANISASI PERANGKAT DESA (STUDI KASUS ANALISIS SISTEM PERANGKAT DESA DI DESA TERLANGU KABUPATEN BANYUASIN)

2022-07-18T03:23:50+00:00

This researcher aims to finds out the Village Head's Communication of Strategy in Improving the Organizational Image of Village Apparatus (Case Study of Terlangu Village Apparatus System Analysis, Banyuasin Regency). For this study, the researcher uses descriptive qualitative research which is useful for providing written or spoken words from people and behavior that can be observed in fact data about communication strategies which are then analyzed based on system theory in public relations according to Kriyantono (2014). Then the existing data is collected by means of observation, documentation and direct interviews with key informants who have been selected in detail. By paying attention to village facilities, it becomes an attraction for the community to improve the image and maintain long-term relationships. With 2 key dimensions in the application of improving the image, namely communication methods and communication techniques, it is hoped that the village head can better identify the structure that supports these 2 factors, so that village officials can establish good relationships with the community in the long term, this will then improve image, so that the village will be able to develop.