Symbolicus: Jurnal Ilmu Komunikasi

MISKOMUNIKASI ANTARA DINAS KOMUNIKASI DAN INFORMATIKA DENGAN MASYARAKAT

Rasyida Fadhil Herdianto — 2022-02-05

This research to determine how important communication is in government institutions, namely the Communications and Information Office. In this institution, there is a communication error between the government and the community so that it creates a negative perception, in the delivery of inappropriate information and results in a negative image of the government. Information from people who work in the government, get information that many regional apparatus organizations are not yet open about data and information so that it can lead to communication errors. With the method used in this study is a qualitative research method by means of interviews and through documentation, it is hoped that this research will have a large enough influence to fix communication errors that occur in the Communication and Information Office. The data to be taken will be processed to get answers to the problems that occur.

KOMUNIKASI PENANAMAN NILAI-NILAI KE-MELAYU-AN PADA GENERASI MUDA

Alfarabi Alfarabi — 2022-02-05

The research entitled "Communication of Implanting Malay Values in the Young Generation" aims to determine the condition of the younger generation and the efforts made to the younger generation in instilling the values of the cultural traditions of the Bengkulu City of Malays. This type of research is descriptive research with a phenomenological approach that looks at the experience of research informants and uses Cognitive Dissonance theory. The data collection technique used observation and in-depth interviews, then the researchers analyzed it through data reduction with triangulation techniques as a technique for testing the validity of the data. The results of the study indicate that the cause of the younger generation not understanding the identity of the Bengkulu City Malays is because they are less interested in culture. This condition is also further strengthened by the lack of attention from the Government to strengthen cultural institutions, the swift currents of globalization, and the lack of community activity in preserving the daily habits of the Bengkulu City Malays. Research also finds that the character of the younger generation follows the times. Efforts made by Bengkulu traditional institutions to instill Malay values are by socializing Malay culture to the younger generation and applying Malay culture on important days such as Bengkulu City's birthday.

Keywords: Malay, Bengkulu City, Value Cultivation, Young Generation, Dissonance

STRATEGI INTEGRATED MARKETING COMMUNICATION FANS FC BARCELONA “PENYA BARCELONISTA INDOBARCA JAKARTA” DALAM MENINGKATKAN INTEREST DAN LOYALITAS ANGGOTA

Geofakta Razali — 2022-02-05

Berawal dari loyalitas fans, citra yang dibangun oleh Indobarca semenjak muncul ke tengah-tengah komunitas fans klub sepakbola di Indonesia menjadi wadah pelepas dahaga untuk seluruh penggemar atau fans FC Barcelona di Indonesia. Saat itu, walaupun FCB telah dikenal luas oleh rakyat Indonesia akan tetapi belum ada komunitas fans khusus yang bisa menampung aspirasi para penggemar FC Barcelona di seluruh Tanah air.Tujuan penelitian ini adalah untuk mengetahui bagaimana strategi integrated marketing communication Fans FC Barcelona “Penya Barcelonista Indobarca Jakarta” dalam meningkatkan interest dan loyalitas anggota. Manfaat diharapkan dapat memberikan sumbangsih pemikiran untuk memperkaya khasanah berpikir disipin ilmu komunikasi konsentrasi Komunikasi Pemasaran, khususnya yang berkaitan dengan strategi Integrated Marketing Communication. Metode penelitian ini adalah deskriptif kualitatif. Metode ini dipilih karena peneliti memaparkan apa saja strategi yang digunakan dalam komunikasi pemasaran Penya Indobarca. Objek penelitian ini adalah Penya Barcelonista Indobarca Jakarta. Hasil penelitian menunjukkan bahwa strategi komunikasi pemasaran yang dilakukan Penya Indobarca Ada 6 (enam) bentuk dari 8 (delapan) bentuk bauran komunikasi yang digunakan oleh Penya Indobarca diantaranya, Advertising, Sales Promotion, Public Relation, Direct Marketing, Word of Mouth Marketing, dan Event Experiences. Penya Indobarca merupakan organisasi resmi yang langsung berafiliasi dengan FC Barcelona yang dijadikan strategi untuk penjualan melalui komunikasi pemasaran terpadu. Komunikasi Pemasaran Terpadu dinilai meningkatkan interest dan loyalitas ketika belum bergabung dengan organisasi bahkan sudah bergabung dengan organisasi di Penya Indobarca karena pada satu kecintaan klub sepakbola yaitu FC Barcelona, interaksi yang terjadi di sosial media pada Twitter, Facebook, dan Instagram. Member maupun non member lebih memilih sosial media untuk mencari informasi kegiatan Penya Indobarca, seperti Open and Renewal Membership, Gathering Regional, Gathering Nasional, Event Chapter/Regional/Nasiona Penya Indobarca yang bekerjasama dengan brand lain atau instansi, Musyawarah Chapter, Musyawarah Regional, Musyawarah Nasional.

CONSUMPTION BEHAVIOR IN THE FORM OF PANIC BUYING: THE CONCEPT OF DROMOLOGY

Muhamad Ferdy Firmansyah — 2022-02-05

Globalization, the internet, and e-commerce have shifted people's purchasing preferences from offline to online. This study makes use of library research and a literature review approach. The literature review utilized here refers to a descriptively discussing the topic being studied. This literature review uses a reference from economic sociology's Dromology theory. The findings of this study indicate that panic buying is a phenomenon that can be examined using Dromology theory, which is concerned with speed and change. Panic buying is the acceleration societal for the concept of consumptive behavior as a result of interacting with the Covid-19 phenomena. The Covid-19 wonders have catalyzed rapid changes in consumer behavior from offline to online, culminating in panic buying. It can become the focal point of new human life in various sectors through the dramatization of this transformation and consumptive pattern. An additional quantitative study can be conducted to determine the influence of panic buying on consumption behavior.

REPRESENTASI PAHLAWAN DALAM IKLAN SIRUP MARJAN EPISODE SINGA BARONG DAN KELANA SUPER HERO (2021)

Yuni Annite Mama — 2022-02-05

The following research reveals the semiotic analysis of the Sirup Marjan advertisement for the episode "Singa Barong and Kelana Super Hero" which is broadcast during the month of Ramadan in 2021. The focus of the research taken on this advertisement is the representation of heroes displayed by Singa Barong and Kelana Super Hero. This ad features heroes who have super powers and eradicate crime in this case child abduction. Marjan Syrup Ads presents different episodes every year, so that it adds to the impression of being interesting and not boring. As is known, the marketing communication strategy in a product advertisement plays an important role in achieving the objectives of the marketing. It was previously known that the Marjan Syrup advertisements were one of the advertisements that only aired in the month of Ramadan, so the content displayed was also the atmosphere of Ramadan, including about the togetherness of children, children's achievements and harmony in the family. This Marjan Syrup advertisement in 2021 displays a different type of show than the previous episodes, which focuses its content on children's imaginations regarding superheroes who carry the Reog art from Ponorogo, thus adding to the interesting impression of the advertising.